70th Anniversary Exclusive JDC Online Auction

Should be thinking of either buying another Jaguar, or selling one, this year is the ideal time as JDC have partnered with The Market to run an online auction in the run-up to our 70th Anniversary weekend.

A 70th Anniversary Auction Opportunity – Exclusively for Members

As part of our 70th Anniversary celebrations, the Jaguar Drivers’ Club is proud to offer members a rare and exclusive opportunity: the chance to sell your Jaguar or Daimler through a dedicated online auction partnership with The Market — at a significantly reduced cost.

This is not a general promotion. It is a bespoke arrangement created specifically for JDC members to mark our anniversary year.

Founded in 2016, The Market was the UK’s first dedicated online-only auction platform for classic and collectable cars.  Operating 24/7/365, it has become the benchmark for integrity, efficiency and results in an increasingly competitive marketplace.  With more than 5,000 cars sold since 2017 — representing over £100 million in value — and an exceptional 90%+ sell-through rate, it remains one of the most effective routes to market in the UK.  For six consecutive years it has achieved industry-leading Trustpilot rankings.

Why The Market — and Why Now?

The Market has particularly strong ties with the Jaguar and Daimler community.  Over 8,500 clients on its database have bid on, watched, bought or sold Jaguar and Daimler cars, with more than 100 examples sold last year alone at a 90%+ success rate.

Each auction runs for seven days, beginning and ending on a weekday to maximise bidder engagement.  Sellers benefit from a competitive 7% plus VAT commission structure — and for this anniversary initiative, members will enjoy even greater value.

Half-Price Concierge Service – A 70th Year Privilege

To mark our 70th Anniversary and National Weekend celebrations, The Market has agreed to provide its renowned Concierge Service at half price to JDC members selling during the period surrounding 11–12 July — a saving of over £400.

This premium service, exclusive to The Market, includes:

• Professional valeting on arrival
• Several hundred high-quality, specialist automotive photographs
• Expertly written, engaging and transparent descriptions
• Comprehensive promotion to Jaguar and Daimler-focused clients
• Marketing across eBay, Motors, Facebook, X and Instagram

The result is a professionally presented, globally visible listing that inspires bidder confidence and maximises competitive interest.

Viewing at The Market HQ – Confidence Drives Value

While the detailed photography and descriptions alone are proven to generate strong results, serious buyers are often prepared to bid more when they have physically inspected a car.

The Concierge Service therefore offers prospective bidders the opportunity to view vehicles in person at The Market’s headquarters prior to auction close — combining the reach of digital bidding with the reassurance of traditional inspection.

Once sold, The Market team manage payment, documentation and handover, ensuring a seamless conclusion for both buyer and seller.

Currently, 94% of cars entered via the Concierge programme are successfully sold — an outstanding figure in today’s market.

Why Auction?

Selling at auction offers distinct advantages over private sale, consignment or part exchange:

• Competitive bidding can push values beyond traditional private sale levels
• A defined seven-day sale period creates urgency and focus
• No strangers at your home, no repeated viewings, no prolonged negotiation
• A fully managed, professional process from presentation to payment
• Funds typically transferred within three to four weeks

It is efficient, transparent and increasingly the preferred route for serious classic car transactions.

A Presence at Brooklands

Although bidding is entirely online, The Market is keen to support our celebrations in person.  A limited number of members will have the opportunity to display their auction entries at Brooklands on Sunday 12 July during our National Weekend.

This creates a unique showcase: your car displayed at the spiritual home of British motorsport, while simultaneously offered to a global audience of buyers.

A Fitting Way to Mark 70 Years

This initiative reflects what the Jaguar Drivers’ Club has always stood for — supporting members, celebrating the marque, and creating meaningful opportunities within our community.

Whether you are ready to part with a cherished Jaguar r Daimler or looking to buy another one, this 70th Anniversary arrangement offers a privileged, cost-effective and professionally managed route — available only to JDC members.

Opportunities are limited, and interest is expected to be strong.

If you are considering selling, I encourage you to act promptly and make the most of this special anniversary benefit.

Please note that details are subject to change. For events not organised by Jaguar Drivers' Club, please verify information with the event organisers.