05 December 2025 | General News
Over the past nine decades, Jaguar has continually defied convention, forging a legacy shaped by visionary thinking and an unwavering commitment to originality.
The celebrations centre around two defining vehicles — the historic SS Jaguar and the revolutionary new Type 00. Though separated by ninety years, both cars embody the same spirit: a willingness to challenge norms and redefine what a Jaguar can be. The SS Jaguar, first to bear the marque’s name, established the brand’s reputation for elegance and innovation. Today, the Type 00 is poised to carry that torch into the future, reimagining the Jaguar ethos for a new era.
Rawdon Glover, Jaguar’s Director, reflects on this tradition, stating, “Jaguar has always been a pioneer of originality—defined by design excellence and a fearless, forward-thinking spirit. Ahead of the launch of our production vehicle next year, it’s vital we continue to remind people of what makes Jaguar unique: being bold, unexpected, and unapologetically different. With Type 00, we’re challenging conventions in the automotive industry, just as the SS Jaguar did in its time.”
The SS Jaguar, introduced in the early 20th century, was a revelation. In an era when British cars were typically upright and utilitarian, Sir William Lyons took a different route, creating a low-slung, sleek silhouette with an elongated bonnet and flowing lines. Lyons’ mantra, “Copy Nothing,” became the brand’s rallying cry, and the SS Jaguar’s arresting presence set a new standard for automotive beauty.
This pioneering approach continued through every era. The XK120 set speed records and captivated enthusiasts with its performance. The E-Type redefined automotive beauty and became a global icon. With the XJS, Jaguar blended luxury with exhilarating performance, while the F-Type reignited passions for sporting excellence. Each model has refused to blend in, embracing elegance, audacity, and a drive to stand apart from the crowd.
Jaguar’s commitment to modern luxury is vividly realised in its latest creation, showcased in ‘London Red’. This bespoke colour is inspired by the timeless beauty of London’s Victorian redbrick architecture, the dramatic ambience of red gallery walls, and the city’s iconic crimson symbols, from telephone boxes to double decker buses. Meticulously crafted by Jaguar’s in-house materiality team, London Red is a tribute to British artistry and the brand’s enduring devotion to bold design.
As Jaguar marks 90 years of automotive excellence, the journey from the SS Jaguar to the forthcoming Type 00 stands as testament to a brand that has never been content to follow. Instead, Jaguar continues to lead with vision, elegance, and performance — always daring to be different and inspiring drivers around the world.
