06 March 2025 | General News
Nevertheless, the 2024 Jaguar production figure represented the marque’s worst performance since 2012, according to the Car Industry Analysis group on Facebook. The same group points out that as recently as 2018, Jaguar annual production stood at 180,000-plus units, a figure that has fallen steadily in the intervening years – with the 2024’s production being down by two-thirds compared with six years earlier.
It was a good year for the F-Type, which achieved an impressive 17 per cent uplift in sales. With JLR announcing in 2023 that the F-Type was to be phased out the following year, a rush of orders for the end-of-an-era sportster saw 2024 production jumping to 2953 units. And although total I-Pace production of 7219 units made it one of 2024’s least successful electric cars in global terms, that figure represented a 48 per cent increase on the previous year, according to Car Industry Analysis.
There was bad news for the XE and XF saloons, however, which were dropped from the Jaguar range at the same time as the F-Type and which saw a fall in production of 23 per cent and 17 per cent respectively. Just 9403 XEs were built in 2024, compared with 11,460 XFs.
JLR announced as late as November that – along with the I-Pace – it was withdrawing the E-Pace and F-Pace models from UK sale, with both SUVs having a tough time in 2024. The F-Pace fared best, with a production run of 21,199 units representing a fall of just three per cent, while the E-Pace slumped by 11 per cent to 6993 units.
Although no longer available in its homeland, the Solihull-built F-Pace looks set to remain in limited production throughout 2025 to give Jaguar dealers in certain export markets – including the US – continued supplies of new cars prior to the brand’s switch to a more upmarket, all-electric future.
