24 July 2024 | General News
Both the E-Pace and I-Pace, which date back to 2017 and 2018 respectively, are assembled for Jaguar by Magna Steyr in Austria. The latest announcement follows on from the recent demise of the XE, XF and F-Type, with the final examples of each rolling off the Castle Bromwich production line in June.
With JLR focusing on high-profit vehicles such as the Range Rover and Land Rover Defender, the loss of all but one Jaguar model was expected at some point, as the company tries to reinvent the brand. Commenting on the decision, JLR boss Adrian Mardell said of the discontinued Jaguars: “They're all close to zero-profitability products.”
The F-Pace was by far Jaguar’s most successful model last year, with a total of 21,943 sold. By comparison, 7897 E-Paces attracted customers in 2023, while just 4874 I-Paces found buyers.
According to Automotive News Europe, Adrian Mardell has told investors: “We are eliminating five products, all lower value. None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.”
The first of Jaguar’s new-generation all-electric models, which is set to be unveiled next year, is thought to be a four-seater GT. It’s likely to be followed by a luxury SUV in 2026, with the start price in each case expected to be close to £100,000.
Meanwhile, stocks of the discontinued Jaguars are said to be sufficient for official availability well into next year, and not just in the UK. Jaguar North America CEO, Joe Eberhardt, has stated: “We will have a production schedule that enables us to have a continuous supply of vehicles until the new cars come. We’re trying to time it so we have enough volume to take us through to the launch of the new product and have a clean handover.”
This obviously will mean vehicles being sold from stock, with no opportunity for buyers looking to configure their own new-car specification.
Tags: jlr e-pace i-pace jaguar announcement
