03 December 2024 | General News
With an expected entry price of around £120,000 for Jaguar’s forthcoming all-electric range, JLR is targeting a different kind of customer from before. Future models, the first of which is expected in 2026, will be aimed at clients that Jaguar’s managing director, Rawdon Glover, describes as “young and wealthy, connected and more likely to live urban lives”.
The Type 00 concept car is a two-door fixed-head coupe, yet such a configuration isn’t expected to make production. Instead, the first of the new Jaguars will be a four-door ‘super GT’, although certain elements of Type 00’s styling are likely to be carried over. The car that we see in Jaguar showrooms is said to feature a raked roof, a long wheelbase and a uniquely long bonnet.
That production-ready model will be the first of three electric Jaguars to be launched from 2026 onwards, using the company’s new purpose-designed JEA architecture. According to Jaguar, this will ensure up to 430 miles of range and the ability to add 200 miles in just 15 minutes of charging. Such figures suggest that power will be drawn from a battery in excess of 100kWh.
The Type 00 concept, revealed at Miami Art Week, is defined by what Jaguar refers to as “long, confident lines that spell out beautiful, opulent proportions”. The low-slung theme of the car is emphasised by its high waist and fairly flat roof, as well as its lack of a traditional rear window, with 23-inch wheels to further emphasise the look. Inside, meanwhile, is a futuristic two-person compartment that shuns leather in favour of modern, sustainable textiles such as Kvadrat – already used on JLR’s Defenders and Range Rovers.
Completely reinventing Jaguar has been a challenge for design chief Gerry McGovern, although he sympathises with his predecessors and their own particular tasks. Speaking to Autocar magazine, McGovern admitted that the company’s product objectives a decade ago wouldn’t have allowed such a bold approach: “Back then, the company thought very differently, and was aiming at very different competitors.” The intention was to compete against BMW, Audi and Mercedes-Benz in the mainstream market, an approach that failed to bring sufficient sales to ensure healthy profits for Jaguar.
From 2026, the emphasis will be on even lower volumes but much higher profits, as Jaguar focuses on a three-strong range of electric models with six-figure prices – each one aimed at what managing director Rawdon Glover describes as “independently minded” clients with “an appreciation of design”.
Watch the reveal of the Jaguar Type 00, presented by Chief Creative Officer Professor Gerry McGovern OBE.
